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Hard Choices and CEO Capacity

Writings

Hard Choices and CEO Capacity

Sara Vatore

Confession: this website project for my sports business that I’ve been working on is NOT my favorite thing.

It feels tedious, overwhelming at times, and honestly I’d rather be doing the magickal work. 

Supporting clients, running retreats, and weaving the healing and coaching that lights me up.

This year, my CEO-self made a very intentional choice: to lay the foundations for my new business that will carry it forward. To tend to the structures and systems that will create more ease, flow, and results later.

This year I have been learning that not every business decision feels magical in the moment. 

Sometimes leadership means sticking with the hard, unglamorous stuff because you know it will support your future self, your clients, and your vision in the long run.

It’s easy to confuse “capacity” with only doing the things we love. But true capacity is about holding steady through the parts that are uncomfortable, boring, or heavy — without abandoning ourselves and our vision in the process.

This is resilience. It’s devotion. It’s the work of staying with the choices we’ve made, even when they feel hard.

🌿 If you’re a woman in business navigating your own hard choices — learning how to balance vision with foundation, inspiration with strategy — this is the exact support I offer in Somatic Coaching for Leadership. Together we expand your nervous system capacity so you can stay resourced, aligned, and clear even when the process isn’t easy.

Learn more about somatic coaching for leadership

🌿 And if you’re craving the space to step back, breathe, and decide what actually matters most right now, my Spacious CEO Retreat offers a fully customized 1-1 container. A chance to reset, restore, and map your next focus with clarity and alignment — instead of trying to figure it all out while running on empty.

Learn more about the spacious ceo retreat here

Sometimes leadership doesn’t feel magical in the moment, but when we stay present with our choices and stay resourced in our bodies, we build the foundations that let the magic flow later.

What foundations are you tending to right now that your future self will thank you for?